Final Digipak Advert

Final alterations have been made to my digipak advert which include details of where to find my star images new album can be found. I believe adding a line to separate the advert out a little also improved the design of it.

Draft Digipak Advert

This is a draft version of Digipak Advert, the white font stands out beautifully against the green background. The background has great synergy with out music video as the image was shot on the same location

Group Post: Digipak Advert draft

We have been trying out a variety of different layouts for the front pane of the digipak, and we asked a couple of people what their opinions were of these and which ones they preferred. We asked people aged between 17-18, and most of which agreed that they were both just as good as each other. This means that we have much scope between which one we chose, and either way it will appeal to our intended audience.

Group Post: Digipak draft

This is our first rough cut of our front pane on the digipak, and we are experimenting with different fonts, sizes and colours in which will create synergy across the digipak and magazine advert, and the video also.

Group Post Editing: Using Final Cut

My partner Jess created this excellent post on editing our music video, now our final version is finished we have used more features on Final Cut Pro X. Such as adding transitions in order to soften the cuts between clips and make the video flow together.

We have completed a rough cut of our video, where we have put the majority of our shots on to the timeline. This initially it showed us where we might need some more shots, and it brought out any issues we may need to resolve.
We have got shots for every lyric apart from one where we have had a few weather and planning issues, as we need a clear shot of clouds and we haven't had a day recently that's been correct.

On a few of our shots we have decided to play around with the opacity of two shots overlapping, meaning that they appear at the same time yet merged together. Here we have created a unique shot where our female model is twirling around in the countryside, with a shot of trees over the top.

We used the opacity tool to do this on the Inspector part of Final Cut Pro X.

Another aspect we have used to do a little editing so far, is Ken Burns. On two occasions we have used Ken Burns, one to zoom more into our female model, and one to zoom out. This gives our music video a range of different shots and zooms also.
We need to do a little more shooting in order to do some tracking, and then our music video will hopefully consist of everything we need, which we will arrange for a day soon.

Rough Cut Music Video

Final TA Research Conclusions

To conduct my final part of my target audience research I sent a message to friends and family who agreed to help me with TA research and attached was the questions I asked them and the link to my music video so they could watch it. After the people I asked these questions to responded I screens hotted their responses to evaluate them.

Question 1 - Did the performance shots enable you to identify the star image?

All the TA group I asked agreed that the shots I used easily established who the star image of my music video was. I believe I achieved this by ensuring almost all the shots were of my star image and at the beginning of the video I included close ups of her singing into camera which is very conventional when launching a new star image.

Question 2 - Were there enough close ups of the main star image?

I believe I included plenty of close ups of my star image and my target audience appeared to agree with this. It was important that the audience got to know the star image as she is a new star and establishing her as an artist is very important.

Question 3 - Did you understand the narrative?

My target audience group all understood the narrative of my music video, I achieved this by creating a story which fitted well with the lyrics and the final results meant that my star image had a clear story which an audience could easily identify.

Question 4 - What did you think about the star image representations?

Most my target audience understood the representations of lonely girl falling in love I tried to create with my star image very well. This shows I used signs and signifiers effectively to create representations as my audience could understand the story behind the star image.

Question 5 - Was the editing clear to see? e.g cuts and transitions

My target audience seemed to believe I included cuts effectively to show the narrative and performance aspects of the video. However some also believed I could have made better use of transitions, this tells me in future I should use more obvious transitions as long as they still look effective.

Question 6 - Did you like any of the locations or costumes?

The most popular location used in my music video was the countryside locations however a minority of people also liked the shots in the bedroom containing the 4 poster lace bed. The costumes my star image wore were equally popular, this shows I established well what the preferences of my target audience would be and managed to meet these.

Question 7 - Would this music video interest you in any of her other music?

All of my target audience group would be interested in seeing more music from my star image. This shows I have well targeted my audience as they enjoyed this music video.

Final TA Research Questions

I have conducted some final target audience research in order 


1. Did the performance shots enable you to to identify the star image?
2. Were there enough close ups of the main star image?
3. Did you understand the narrative?
4. What did you think about the star image representation?
5. Was the editing clear to see? e.g. cuts, transitions
6. Did you like any of the costumes or locations?
7. Would this music video interest you in any of her other music?

Ancillary Digipak Advert draft 1

As an ancillary task we have to create a digipak and an advert for the digipak, this is our first draft. The colours used are synergetic throughout the music video digipak and advert.

Group Post: TA research

Planning: TA Research 5

We asked 20 people between the ages 16-18 some TA questions;

1. How do you watch music videos?
- You Tube
- Music Channels
- Social Media
- Other

2. Do you listen to a lot of music?
- Yes
- No

3. Do you ever download music? If so where from?


4. Do you ever buy CD's?

Group Post: Planning : Props

Planning: Props for Filming

For one of our shots in our music video, the lyric is "like a cover boy" and we had the idea of incorporating our male model into a front cover of a magazine.

Using Adobe Elements 11, I have managed to create a magazine cover that has our male model on the front of it. We have made it look as cool as we can as he is represented as a cool boy, and we have used a catchy headline with a representation of them both.







We have used the headline "City boy vs Country girl" which is representing the two models in the song.

Group Post: Extra Call Sheet

Planning: Extra Shoot Call Sheet

Lost and Found - Ellie Goulding

EXTRA SHOOT
Days 1 of 1, Friday 11th Novemeber

Start time: 9 am

Finish time: approx 11 pm

Producer and Director: Jess Skinn (07805037786) and Olivia Skerne (07899849814)

Transport: None

Shooting Schedule: Female model needed (Heather Peers)

9.00 am: Meet female model at our college common room and  walk to our filming destination, briefing her through the events of the day and any changes we may need to make if there are any issues e.g weather, illness


9.15 am: Begin filming our first location (Brigg Countryside) Several scenes within this location, which will all be shot together, although extra takes may be needed.
12 noon: Begin filming other scenes which are located in Hibaldstow (bus stop, Olivia's house)

Group Post: Extra Shoot

Planning: Extra Shoot

My partner and I struggled to get all of our shots done because we had quite limited time with our models over the filming week. Tomorrow we have arranged another filming date with our female model where we can just grab a couple more shots of her performing.
We have decided to stay in  near by location and use natural lighting for some different effects thrughout the video, we are hoping to do this by using the sun light.

Group Post : Flickr Photos

Editing: Flickr Photographs

We have uploaded some of our filming photography to Flickr in order to get some TA reviews on it. From people commenting on our photographs gives us a sense of direction in what kind of images they like or dislike, or what kind of lighting they prefer.
This means we know what we can use for our digipak and ancillaries, trying to target the correct audience and what they enjoy most.

Selection and Rejection for Digipak Advert

Although this image was very popular within our TA we were unable to use it on our digipak advert as the font colours we wished to use did not stand out well against the colours in this photo and just made it look washed out.

This image was one of our favourites as it is so powerful and our TA group found it very imaginative shot, however once again we struggled with getting the fonts we wanted to really show through against her clothes.

 In the end we settled on using this image as the background allows for the font we are using to stand out. We did not want to change the font as it was synergetic between all of our products

Planning : Storyboards for filming

Planning : Call Sheet

Lost and Found - Ellie Goulding

Days 1 of 2, Monday 24th October

Start time: 10 am

Finish time: approx 6 pm

Producer and Director: Jess Skinn (07805037786) and Olivia Skerne (07899849814)

Transport: Karen Skerne

Shooting Schedule: Female model needed (Heather Peers)

9.30 am: Pick up female model from Broughton and travel to Hibaldstow, brief her through the                          events of the day and any changes we may need to make if there are any issues e.g weather,                illness


10 am: Begin filming our first location (Hibaldstow field)
            11 scenes within this location, which will all be shot together, although extra takes may be                   needed.

12 noon: Lunch break, food provided for our female model.

1 pm: Begin filming other scenes which are located in Hibaldstow (bus stop, Olivia's house)

5 pm: End filming if haven't yet already.

Days 2 of 2, Thursday 27th October

Start time: 10 am

Finish time: approx 2 pm

Producer and Director: Jess Skinn (07805037786) and Olivia Skerne (07899849814)

Transport: Karen Skerne

Shooting Schedule: Female model and Male model needed (Heather Peers and Myles Chapman)

9.30 am: Pick up female model from Broughton and travel to Brigg to pick up male model, brief                        through events of the day and any changes we may need to take if there are any issues e.g                    weather, illness

10 am: Begin filming our first location (Brigg Highstreet)

            4 scenes within this location, which will all be shot together, although extra takes may be                     needed.

12 noon: Lunch break, food provided for both models. 

1 pm: Travel to Broughton and continue filming in second location (Broughton woodland area)

          5 scenes within this location, which will all be shot together, although extra takes may be                     needed. 

Planning : Script Break Down

Planning : Full Script

Planning: Full Script

Full Script Ideas

Scene 1
Gotta love this field and the cherry sky

Shot type; medium close up of female model singing into camera (possibly walking forward into the camera, tracking/dolly backwards).

Location; REPEATING LOCATION – an large field in Hibaldstow, possibly with a track or a gate to help with framing and proxemics in the shots.

Costume; REPEATING COSTUME – country style clothing such as a blouse/shirt, jeans, boots and woolly socks.

Makeup and Hair; REPEATING MAKEUP AND HAIR – natural makeup however with longer eyelashes as it is a convention of Ellie Goulding, and natural hair however possibly wavy.

Time; evening time due to the fact we need to capture the sunset, although it may need to be something we add in as an edit. 

Shots; 1

Scene 2
Under blossom clouds though it’s late July

Shot type; twirling camera around some blossom and flowers that are brightly coloured, and this can be used as a possible vignette on a close up shot of a calendar portraying the month July.

Location; nothing specific; an possible trip to Brigg Garden Centre for some footage and shots of blossom/flowers.

Shots; 2

Scene 3
You don’t even try still you look so cool

Shot type; medium long shot of her looking and singing into the camera, portraying body language and expression.

Location; REPEATING LOCATION

Costume; REPEATING COSTUME
Makeup and Hair; REPEATING MAKEUP AND HAIR

Time; evening time

Shots; 1

Scene 4
Like a cover boy when you light the moon

Shot type; a medium close up of the female models hand throwing magazines down onto a table (one of the magazine covers being manipulated and created by ourselves with an image on of our male model on the front with the headline “City Boy vs County Girl”) which then the camera zooms into and the image comes to life of the male model walking out of shot.

Location; typical room with a table for the shot of the female models hand, for the male model we could have a location where he is stood against a simple wall.

Costume; for the female model simplicity is key however she could maybe wear some rings and nail varnish of a colour that represents the countryside but for the male model he should be in dark jeans and an indie jumper with casual shoes.

Makeup and Hair; the male model should have natural makeup which will help him look better when we film, and his hair should be swished as normal.

Time; daytime

Shots; 2

Scene 5
Near the countryside but I just forgot

Shot type; handheld camera looking through a car window and filming whilst driving through.

Location; out on countryside roads with big open green spaces and trees.

Time; daytime

Shots; 1

Scene 6

All the things that matter I forget a lot

Shot type; medium close up of her singing into camera, however possibly looking away towards the end of the line.

Location; REPEATING LOCATION

Costume; REPEATING COSTUME

Makeup and Hair; REPEATING MAKEUP AND HAIR

Time; evening time

Shots; 1

Scene 7
I get so caught up in the city cloud

Shot type; worms eye view shot looking up at some tall buildings/skyscrapers which can portray the city feel, which we can add a cloud vignette over the top of.

Location; an area that has tall buildings/skyscrapers in order to get the footage and shots we need.

Time; anytime

Shots; 1-2

Scene 8
But this place is still my first love

Shot type; female model sat looking through a scrapbook (singing/not singing?) the camera tracks forward into the scrapbook and zooms into a photo of her in the countryside which will come alive into the shot)

Location; initially her sat in a cosy room, candles, fairy lights and the image location should be hilly and green.

Costume; casual clothing whereas in the image she should be in a big coat and hat prepared for the country weather.

Makeup and Hair; all natural, possibly tied back.

Time; anytime

Shots; 1-2

Scene 9
Is there anybody out there waiting for me on my way

Shot type; back to her in the cosy room where she throws the scrapbook across the room and runs to her macbook on a table, opening it to reveal her Facebook page open, with the camera tracking it all.

Location; the same location as the previous in the cosy room.
Costume; casual clothing.
Makeup and Hair; all natural, possibly tied back.
Time; anytime

Shots; 1-2 depending on whether we pan

Scene 10
If that somebody is you, then baby, I just wanna say

Shot type; long shot of her singing and pointing into the camera to create a synthetic personalisation feel to the shot.
Location; REPEATING LOCATION
Costume; REPEATING COSTUME
Makeup and Hair; REPEATING MAKEUP AND HAIR
Time; evening time

Shots; 1

Scene 11
Tonight nothing will bring us down

Shot type; close up of her macbook on Facebook and she searches this city guy and sends him a friend request.
Location; the same location as the previous in the cosy room.
Costume; casual clothing. 
Makeup and Hair; all natural, possibly tied back.
Time; anytime

Shots; 1-2

Scene 12
Tonight we're at the lost and found

Shot type; lots of different close ups on different boards saying "Lost and Found" so plaques, or cardboard held up by someone, some in city areas or built up areas representing the city life and some in rural countryside areas representing the countryside, therefore representing the confusion for her between choosing the countryside or the city, repeated many times followed by an extreme close up shot of her face looking into camera.
Location; variety of locations, pathways, fields, corridors, streets.
Costume; any which show a huge variety of different people.
Makeup and Hair; a variety.
Time; anytime

Shots; 5

Scene 13
Guess I need to run, take me to the bus

Shot type; pan/dolly alongside female model running towards a bus stop, possibly over cranked.
Location; in the countryside around a bus stop, greenery around it and trees ect.
Costume; her in casual clothing representing the countryside still, such as jeans and a jumper.
Makeup and Hair; natural makeup yet the longer eyelashes, hair natural and sweeping in the wind.
Time; daytime

Shots; 1

Scene 14
But don't let me go, no, don't let me on

Shot type; pan around head/face beginning as an over the shoulder shot of her looking at the bus times but then as it pans around it shows her debating whether to do it and walking away but then looking back.
Location; in the countryside at the bus stop.
Costume; same as the previous shot type.
Hair and Makeup; same as previous shot type.
Time; daytime

Shots; 1-2

Scene 15
Gotta hold me tight, won't put up a fight

Shot type; medium close up of her singing into camera whilst acting how she wants to be held tight.
Location; REPEATING LOCATION
Costume; REPEATING COSTUME
Hair and Makeup; REPEATING COSTUME
Time; evening time

Shots; 1

Scene 16
Of course I'll stay, I'll stay the night

Shot type; a variety of different shots of her from various angles walking and then finally walking through front door home.
Location; various countryside locations of her walking home to her house.
Costume; same as scene 14.
Hair and Makeup; same as scene 14.
Time; daytime/evening time.

Shots; 3

Scene 17
Is there anybody out there waiting for me on my way? 

Shot type; medium close up of her singing into the camera.
Location; REPEATING LOCATION
Costume; REPEATING COSTUME
Hair and Makeup; REPEATING HAIT AND MAKEUP
Time; evening time

Shots; 1

Scene 18
If that somebody is you, then baby, I just wanna say

Shot type; over the shoulder shot of her on her macbook looking at the city boys Facebook profile and opening a chat with her.
Location; same as scene 11.
Costume; same as scene 11.
Hair and Makeup; same as scene 11.
Time; anytime.

Shots; 1

Scene 19
Tonight, nothing will bring us down

Shot type; long shot of her singing into camera.
Location; REPEATING LOCATION.
Costume; REPEATING COSTUME.
Hair and Makeup; REPEATING HAIR AND MAKEUP
Time; evening time

Shots; 1

Scene 20
Tonight, we're at the lost and found

Shot type; medium shot of her sat on the bed with her macbook on her lap, looking at it and singing too, although for the lyrics "lost and found" looks up and looks into the camera.
Location; same as scene 11.
Costume; same as scene 11.
Hair and Makeup; same as scene 11.
Time; anytime

Shots; 1-2

Scene 21
We're at the lost and found

Shot type; extreme close up of her singing into camera.
Location; REPEATING LOCATION
Costume; REPEATING COSTUME
Hair and Makeup; REPEATING HAIR AND MAKEUP
Time; evening time

Shots; 1

Scene 22
We're at the lost and found

Shot type; medium shot of her spinning and twirling around singing to the lyrics with her arms out enjoying the countryside.
Location; REPEATING LOCATION
Costume; REPEATING COSTUME
Hair and Makeup; REPEATING HAIR AND MAKEUP
Time; evening time

Shots; 1

Scene 23
Is there anybody out the out there waiting for me on my way?

Shot type; close up of her face singing into camera, she can throw up confetti or glitter into the air whilst singing and let it fall to represent and explosion into the last chorus, making it big and dramatic.
Location; REPEATING LOCATION
Costume; REPEATING COSTUME
Hair and Makeup; REPEATING HAIR AND MAKEUP
Time; evening time

Shots; 1

Scene 24
If that somebody is you then baby I just wanna say

Shot type; over the shoulder shot of her looking down at her phone where she has received a message from our male model asking to "meet up"
Location; any location from previous
Costume; any costume linked with the location
Hair and Makeup; any hair and makeup linked with location
Time; anytime

Shots; 1

Scene 25
Tonight nothing will bring us down

Shot type; long shot of her walking down a countryside path into camera, as if meeting up with male model.
Location; countryside path along woodland area.
Costume; same as previous scene.
Hair and Makeup; same as previous scene.
Time; anytime

Shots; 1-2

Scene 26
Tonight we're at the lost and found

Shot type; medium close up of her face singing into camera
Location; REPEATING LOCATION
Costume; REPEATING COSTUME
Hair and Makeup; REPEATING HAIR AND MAKEUP
Time; anytime

Shots; 1

Scene 27
We're at the lost and found

Shot type; medium shot of her walking down the path from one direction which cuts to a medium shot of him walking down the path from the other direction, he is on his phone and not interested in the countryside whereas she is enjoying it more.
Location; countryside path along woodland area.
Costume; same as scene 25.
Hair and Makeup; same as scene 25.
Time; anytime

Shots; 2-3

Scene 28
We're at the lost and found

Shot type; medium close up of the two of them quite literally bumping into each other, and laughing and shaking hands are having a hug.
Location; countryside road along woodland area.
Costume; same as scene 25.
Hair and Makeup; same as scene 25.
Time; anytime

Shots; 1

Planning : Making the council and police aware

I have emailed the local council and police to make sure they are aware of when we will be filming and that we will not be filming the public.

Research: Adele Hello Close ups

This high angle close up shows Adele looking sad, the use of the high shot gives a representation that Adele is weak and powerless.









This close up shot is very expressive and shows how much power Adele puts into her singing and how much emotion is behind the lyrics.

This close up shot is also very expressive and almost shows the pain in Adele's face showing how truly sorry she is.








This close up shows Adele's face filling the entire of the screen, I need to include shots similar to this in order to launch my star.

Research: Propp - Character Roles; Taylor Swift Love Story

Propp created a theory in the 1920's based upon fairytales and the different roles within fairytales, such as there are always the following roles; the villain, the false hero, the helper', the princess, and her father.

This theory is highly relevant in the Taylor Swift music video Love Story, this is a narrative video and is a modern version of the Romeo and Juliet story.

The establishing shot for this music video is a wide angle shot of a college, implying the people in the video will be young students.

This shot is a medium close up of the artist, the look on her face tells us she someone has caught her eye. It is a male and his head is pictured in the bottom right corner. As Taylor is not performing it is clear that this video is a narrative video.

Influenced
This research has inspired me as I now have the idea to ensure I also have clear character roles in my music similar to the suggestions from Propp.

Planning : Star Image change

My partner and I are using a different star image, a year 12 girl named Heather with experience in singing and dancing who will perform excellently for my partner and I.

Our male star image is also a year 12 at our sixth form who is also experienced with singing and will therefore be excellent for our video.

Planning: Risk Assessment

I have been filling out this risk assessment
for when we will e filming at my house and in the close surrounding areas.

Research: Possible change of female star image

We are considering changing our star image as Chloe has not been able to finalise any dates for us to film with her. We are asking another year 12 student who is very familiar with performing as she does a great deal of singing and dancing therefore she would be great in our video as will be slightly familiar with the situation.

Conclusions of Research

Shot types and camera movement

high angle shots gave a true representation of  situation, this showed me that angles can add a lot to a story.

The end of the video [ final shot] all of the main characters have their issues resolved and are having a good time which inspires me to have my characters happy at the ending of my video.

Mise en scene: locations, set design, make up, costume, framing

Make up – the  look is rather natural but has a very glowy look and a sudden pop at the eyes of the artist. I really love this make up look and think it would suit perfectly in the pop genre which my chosen song Ellie Goulding's 'Lost and Found' is. I am considering using such a look on my star in certain parts of the video but not thought the entire video.

A  natural make up look such as this would be perfectly fitting in the country genre, as often they have natural hair, make up and even surroundings. A look like this may be appropriate in certain parts of my music video when the lyrics describe fields as fields are part of nature and this is a very natural make up look.

Clear character roles in my music similar to the suggestions from Propp.

Editing