Research : Digipak

A digipak is a case or cover for a CD and can be used in a way to create synergy and cross media convergence across my product. Creating a digipak comes with several advantages for both the audience and the industry. They are usually either 4 or six fold.

This is an example of a 4 fold digipak and
how to fold it. 

Advantages for Audience 

Creating a digipak is great for the audience as it reduces the chances of any damage happening to the clients CD, however they are more eco friendly than the average case as they are more likely to be made of cardboard. The digipak may also have a personal connection with the audience as they may have attended a concert which is featured on the CD.

Advantages for Industry

As a digipak is eco friendly it immediately makes the company look good, but the company can also charge more for a digipak than albums or singles. It is a great way for a company to promote by putting in leaflets about bands ect and promoting them at the same time as making money.