Research : Analysing TA focus group

We played our song to our focus group to allow them to get a feel fro the song and enable us to ask them what their ideas were for shots we could include in our video.

1. What images were iconic to you when you heard the lyrics?

• Close ups of female star image
• Male and female star image narrowly missing each other.
• Female star image is happy 
• Fields and countryside.

This has changed our idea's as initially we planned to portray our female star image as lonely, however now we plan to make her appear happy but also have aspects or loneliness too.

2. Do you prefer narrative, performance or concept music videos?

• A mixture of performance and narrative. More on the narrative side.

This has not altered much as my partner and I planned to have a mixture of the two however we will ensure the video is more narrative now.


3. Do toy prefer location or studio shots?

• Our TA all said they preferred location shots.

This influenced our creativity as now we plan to only include a couple of studio shots if any at all.

4. Do you think the song and our ideas target both male and female audiences?

• The TA group believe that we only targeted a female audience therefore we are planning to add elements in that may appeal more to a male audience.

5. Do you enjoy intertextuality?

• As our song is quite as going our audience said they would enjoy intertextuality

We plan to include this by using sites such as tinder to show her loneliness.

6. Do you believe Chloe and Myles (out star images) make good star images for the video?

We never managed to ask this question therefore my partner and I will create a survey to see if our star images are appropriate.

7. Does our star image represent a modern representations of women?

• Our TA group agreed that our star image represents a modern woman.